Presentation Summary About "Post Modern"

NAME :  Mohamad Akmal S

NIM    :  224414210

S1 Zm'14

The development of distribution is progressing very rapidly with the advance of technology. If consumers are lazy to leave the house because the road is often jammed, now just go to the internet sites. There can be ordered:

• Books

• Computers

•      Flight ticket

•      Etc

Now available a channel to serve the needs of consumers, such as:

• Ice cream can be purchased in pharmacies

• Booked flight tickets via the Internet

• Buy insurance at travel agents

• Finding a wide variety of products in hypermarkets

Difficult to argue that the Internet is a channel that is a very promising future. Surveys show that online purchases increased by 40%. Most products are creating new channels of telecommunications. Examples: Plumbers herbs, newsboy and pharmacies also sell credits.

Elsewhere, it can be found filling stations can also serve as a new channel that provides a variety poduk other than gasoline. Offices and malls also become the arena of car sales. In fact, government agencies such as the police did not want to miss. Now consumers can extend the vehicle registration and driver's license at the mall or through mobile SIM car service.

This proactive strategy designed to appeal to consumers more quickly and more. Understandably, consumers want fast-paced, convenient and easy.

Now the classification of distribution channels is growing, not anymore Cuma modern and traditional markets. Now go up 4 again, namely:

1. Speciality

2. the Institute

3. Under Flow

4. The virtual world

1 1. Specialties channel

     Is a network that is suitable for non-consumer products. As :

•      Building material

•      Electrical tools

• Glasses

• Shoes

•      Etc

2 2. Institutional channel

   Is venturing into the distribution network of a particular institution. As :

•      School

•      Hospital

• Offices

•      Etc

    3. Under Flow

   Or so-called Gross Root Channel.

   As :

•      Street vendor

•      Street vendor

•      Etc

4 4. The virtual world

Or so-called virtual channel.

 Where once there teleselling, there is now selling SMS.

The development of classification of distribution channels lead to a paradigm shift distributor. Now the distributor is no longer considered everything because in one area of ​​any product and any of its products is entrusted to the distributor.